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>> Ad Server Geo Targeting by Country, State/Province/Region, US Metropolitan Areas, Worldwide Cities, US Area Codes and worldwide Postal Codes.

 
 
Ban Man Pro Version 6 and higher introduced country geo-targeting of banner advertisements.  This feature allows serving specific banner ads and advertising campaigns to specific countries.  Ban Man Pro resolves each individual IP address to the respective country using geo-targeting data.  This data is not supplied with Ban Man Pro, but rather must be purchased from a 3rd-party provider.  We recommend the following provider:
  • MaxMind (MaxMind GeoIP Country Database, .CSV format)
  • MaxMind (MaxMind GeoIP Region Database, .CSV format)
  • Maxmind (Maxmind GeoIP City database, .CSV format)

The cost of the Country targeting data is US$50 the region database is $150 and the Worldwide City database is $370.  The City database supports targeting by Worldwide Countries, Regions/States/Provinces, US Area Codes, Postal Codes (Major countries only), and Worldwide Cities.

Geo Targeting is the process of serving banner ads to specific users, if and only if they are located in the target location.  Their location is determined by resolving their computer's Internet Protocol (IP) address to the geographic location where they reside.  This is accomplished by looking up their IP address in a master list that resolves IP's to location.  This ad serving technology allows you to focus your ads in specific locations for more targeted advertising.  For example, you could run an ad campaign and serve it only to people who are located in a specific country such as the United States.  Or, you could target an ad to a specific state such as California.  Finally, you could even target to a specific US city such as San Diego.  You may find that your advertisers are willing to pay higher amounts for this targeted advertising. 

MaxMind CITY database  (Version 13 and higher)

Ban Man Pro version 13+ added support for the Maxmind City database.  To target at this level you must purchase the Maxmind GeoIP CITY database.  This will allow you to target Worldwide Countries, Regions/States/Provinces, US Area Codes, Postal Codes (Major countries only), and Worldwide Cities.

Please note, Maxmind also supports buying this database for specific countries.  So as an example, if you will be targeting US cities only, then you may wish to only buy the database covering the US.  This will decrease the size of the geo-targeting database and can help increase performance.

US metro area Geotargeting/Country/US State/Canadian Provinces (Version 8 and higher)

Ban Man Pro version 8+ added support for US Metro Targeting.  To target at this level you must purchase the Maxmind GeoIP MetroCode database.  Purchasing the City database will also allow you to target by Metro areas.

US State and Canadian Province geo-targeting (Version 7)
Ban Man Pro version 7 added support for US State and Canadian Province geo-targeting.  To target at this level, the 3rd party data you purchase must contain the ISO-3166 Country Code and ISO-3166-2 state/region codes.  Sources of this data include:
  • MaxMind (MaxMind GeoIP Region Database -- choose the .CSV format)
Importing the GeoTargeting Data
Once purchased, you must import the geo-targeting data.  To import the data, choose Tools--Import Geo-Targeting Data.  Importing any data will overwrite/delete all existing data. 
  1. Use the browse button to find the access database (.MDB) file holding the geo-targeting data that you just purchased/downloaded.

    Importing Geo Targeting Data into the BanManPro Ad Server
     
  2. Click Next.  Now select the table from the drop-down menu that appears.  You are then presented with a list of fields found in the database.

    BanManPro Banner Software with Geo Targeting for targeted ad serving and ad management
     
  3. In the drop-down menu under "Your database field" select the matching columns as shown below.

    If you are using the Maxmind Database, select the fields as shown below:

    Importing MaxMind Geo Targeting data into BanManPro Banner Management Software


    If you are using the IP2Location Database, select the fields as shown below:


     
  4. Click the Import Geo-Targeting Data button.  A progress bar will now display the progression of the import process.

 

Enable Geo-Targeting in BanManPro Ad Server
Now that you have imported geo-targeting data, and assigned this data to existing campaigns, you are now ready to begin geo-targeting.  To enable geo-targeting,  check 'Enable Geo Targeting' in the Admin Setup area.  Once enabled, all existing campaigns (Version 13 and higher) are automatically assigned to all locations.  To limit a campaign to specific locations, please complete the steps below.

Assign Geo-Targeting to A Campaign
Once enabled, all existing campaigns (Version 13 and higher) are automatically assigned to all locations.  To limit a campaign to specific locations...
  1. Edit a campaign.
  2. Find the Geo-Targeting information section.  Choose a targeting level.  The levels available will depend on which data set you purchased and imported from Maxmind.
  3. Next choose the specific locations you wish to target.

If targeting by City, you can search by City name, Postal Code, or US Area Code then make your selections and add them to the list.

 

Some important notes regarding City Geo-Targeting.  While we store Impressions by Country, Region/State/Province, and US Metro Area, we do not store specific cities.  This is because it would create an unrealistically large database size due to the enormous number of records.   The city is stored with clicks and conversions only.
 
 
 
 
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