Ban Man Pro
Version 6 and higher introduced country geo-targeting of
banner advertisements. This feature allows serving
specific banner ads and advertising campaigns to specific
countries. Ban Man Pro resolves each
individual IP address to the respective country
using geo-targeting data. This data is not
supplied with Ban Man Pro, but rather must be
purchased from a 3rd-party provider. We
recommend the following provider:
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MaxMind (MaxMind GeoIP
Country
Database, .CSV format)
-
MaxMind
(MaxMind GeoIP
Region Database,
.CSV format)
-
Maxmind
(Maxmind GeoIP City database, .CSV format)
The cost of
the Country targeting data is US$50 the region
database is $150 and the Worldwide City database is $370.
The City database supports targeting by Worldwide
Countries, Regions/States/Provinces, US Area Codes,
Postal Codes (Major countries only), and Worldwide
Cities.
Geo Targeting is the
process of serving banner ads to specific users, if
and only if they are located in the target location.
Their location is determined by resolving their
computer's Internet Protocol (IP) address to the
geographic location where they reside. This is
accomplished by looking up their IP address in a
master list that resolves IP's to location.
This ad serving technology allows you to focus your
ads in specific locations for more targeted
advertising. For example, you could run an ad
campaign and serve it only to people who are located
in a specific country such as the United States.
Or, you could target an ad to a specific state such
as California. Finally, you could even target
to a specific US city such as San Diego. You
may find that your advertisers are willing to pay
higher amounts for this targeted advertising.
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MaxMind CITY
database
(Version 13 and higher) |
|
Ban Man Pro
version 13+ added support for the Maxmind City
database.
To target at this level you must purchase the
Maxmind GeoIP CITY database. This will
allow you to target
Worldwide Countries, Regions/States/Provinces, US
Area Codes, Postal Codes (Major countries only), and
Worldwide Cities.
Please note, Maxmind also supports
buying this database for specific countries.
So as an example, if you will be targeting US cities
only, then you may wish to only buy the database
covering the US. This will decrease the size
of the geo-targeting database and can help increase
performance. |
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US metro area
Geotargeting/Country/US State/Canadian Provinces
(Version 8 and higher) |
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Ban Man Pro
version 8+ added support for US Metro Targeting.
To target at this level you must purchase the
Maxmind GeoIP MetroCode database.
Purchasing the City database will also allow you to
target by Metro areas. |
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US State and
Canadian Province geo-targeting
(Version 7) |
Ban Man Pro
version 7 added support for US State and Canadian
Province geo-targeting.
To target at this level, the 3rd party data you
purchase must contain the ISO-3166
Country Code and
ISO-3166-2 state/region codes.
Sources of this data include:
-
MaxMind
(MaxMind GeoIP
Region Database -- choose the .CSV format)
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Importing the
GeoTargeting Data |
Once purchased, you
must import the geo-targeting data. To import
the data, choose Tools--Import Geo-Targeting Data.
Importing any data will overwrite/delete all
existing data.
-
Use the browse button
to find the access database (.MDB) file holding
the geo-targeting data that you just
purchased/downloaded.
- Click Next.
Now select the table from the drop-down menu that
appears. You are then presented with a list
of fields found in the database.
- In the drop-down
menu under "Your database field" select the
matching columns as shown below.
If you are using
the
Maxmind Database, select the fields as
shown below:
If you are using
the
IP2Location Database, select the fields as
shown below:
- Click the Import
Geo-Targeting Data button. A progress bar
will now display the progression of the import
process.
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Enable Geo-Targeting in BanManPro Ad Server |
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Now that you have
imported geo-targeting data, and assigned this data
to existing campaigns, you are now ready to begin
geo-targeting. To enable geo-targeting,
check
'Enable Geo Targeting' in the Admin Setup
area. Once enabled, all existing campaigns
(Version 13 and higher) are automatically assigned
to all locations. To limit a campaign to
specific locations, please complete the steps below.
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Assign Geo-Targeting to A Campaign |
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Once enabled, all existing campaigns (Version 13 and
higher) are automatically assigned to all locations.
To limit a campaign to specific locations... |
- Edit a campaign.
- Find the
Geo-Targeting information section. Choose
a targeting level. The levels available
will depend on which data set you purchased and
imported from Maxmind.
- Next choose the specific
locations you wish to target.
If targeting by City, you can
search by City name, Postal Code, or US Area Code
then make your selections and add them to the list.
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Some important notes regarding City
Geo-Targeting. While we store
Impressions by Country, Region/State/Province, and
US Metro Area, we do not store specific cities.
This is because it would create an unrealistically
large database size due to the enormous number of
records. The city is stored with clicks
and conversions only. |
