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Ban Man Pro version 2.0 and
higher supports calling campaigns by keywords. Keywords
always take priority over evenly distributed, weighted, and
default campaigns. (For
more information on campaign priority, see this article.).
Keyword campaigns are not assigned to zones.
To setup a keyword
Campaign...
- Add a new campaign and
specify the distribution as "Call By Keyword
Only".
- Specify the keywords to be
used by this campaign. Do not repeat the same
keywords for different campaigns. For example, if
a company is purchasing a campaign for a keyword of
computers then enter "computers". If
entering multiple keywords, separate them by commas.
- Assign the keyword
campaign to one or more zones. [Version
4 and higher]
| Note:
Each campaign
should have unique keywords in version 2.2 and
earlier. In version 3 and higher Ban Man Pro will
rotate among campaigns with the same keywords. If
using Full-Text indexing, they are rotated based on the
rank as returned by SQL server. A higher rank
indicates a closer match and will be displayed more
often. In version 4 and higher keyword campaigns
are assigned to zones so that you may serve multiple
sizes on the same page. |
To call a campaign by
keyword using the Ban Man Pro Function call, use the
syntax:
GetBanManProAd(ZoneID,ZoneName,Keywords,Mode,0)
For example,
GetBanManProAd 71,"","Movies","SSI",0
will retrieve the campaign with the keyword Movies.
The ZoneID is optional but recommended. If a ZoneID or
ZoneName is not provided and not campaign is found, a 1X1
pixel image is served. If a ZoneID or ZoneName is
provided, Ban Man Pro can still serve an ad in the event
that no valid keyword campaign is found.
To call a campaign using the
Advanced Javascript code, non cache defeating code, and the
HTML code, you must take on the following to each URL
containing the GET statement:
&Keywords=yourkeyword
For example, &Keywords=Movies
to retrieve a campaign containing the word movies.
Here is a complete example
using the non-cache defeating code...
<!-- Begin Ban Man Pro Banner Code - TestKeywords -->
<IFRAME SRC="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71
&Task=Get&PageID=52913&Keywords=Movies" width=150 height=110 Marginwidth=0
Marginheight=0 Hspace=0 Vspace=0 Frameborder=0 Scrolling=No>
<SCRIPT LANGUAGE='JAVASCRIPT1.1' SRC="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71&Task=Get
&Browser=NETSCAPE4&NoCache=True&PageID=52913&Keywords=Movies"></SCRIPT>
<NOSCRIPT><a href="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71&Task=Click
&Mode=HTML&PageID=52913" target="_new">
<img src="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71&Task=Get
&Mode=HTML&PageID=52913&Keywords=Movies" width="150" height="110" border="0"></a>
</NOSCRIPT>
</IFRAME>
<!-- End Ban Man Pro Banner Code - TestKeywords -->
Note:
Calling campaigns by keyword is only available in Ban Man Pro 2.0 and
higher. |
